Marketing researches
market studying (volume, structure, trends, main players etc.)
- Product usage and attitudes (U&A);
- Information about consumer habits and behaviour related to the product / group of products;
- Product, concept, pack and price test/market launch;
- Best product choice / current product upgrade;
- Marketing strategies;
- Continuous tracking of specific market segments, trends and market changes;
- Retail product availability and price monitoring;
- Analysis of statistical data/secondary information;
- Regular monitoring of your brand and competitor brands indicators;
- Regular ad efficiency monitoring;
- Ad satisfaction monitoring;
- Identification of the strongest and most memorable/weakest and most irritating ad elements.
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